As for me, small things have special attraction to me. The young child of Umaru is so kawaii and adorable that I want to huge her all the time. Hence, I have got all kinds of plushes and dolls so far.
Umaru chan just likes most of us Otaku, right? I often could find something in common between us when I watching anime Himouto Umaru-chan. And at the same time, there are so many cosplay girls who are into dressing up as this kawaii anime girl both in her Outdoor and Indoor forms.